The Access Agency
A series of small square with photos of Ryan presenting at the visit victoria program

Presenting Accessible Tourism within a context of Marketing Excellence

Visit Victoria

We were excited to be asked to present about Accessible Tourism at Visit Victoria’s ‘Marketing Excellence’ program.

The 4-day workshop for best-in-class operators culminated in an afternoon of presentations about hot opportunities in selected areas – spotlighting First Nations, Sustainability and Accessibility. Ryan spoke about myths, visitor types, revenue opportunities, and legal obligations – followed up by international and local examples and simple steps to getting started.

The two sessions in 2022 were well attended, and a chance to learn about marketing from the state’s peak body.

#Access #Inclusion #AccessibleTourism #MarketingAccessibility

Why is internal capacity and confidence building the starting point?

Disability in tourism can be a messy topic – it crosses through customer experience, human rights, revenue, building codes, health and safety, human resources, and marketing.

Which is why the best place to start is with internal training and awareness. Not a dull, mountain of slides but real-life experiences shared to illustrate key factors. Our presentations are delivered by a person with a disability who understands how to make the complex simple and provide valuable tools and insights to take away.

It was a great session... very insightful and lots of ideas!

Lucy Cameron, Great Ocean Road Resort, (via Linkedin)

Need training, mentoring or internal engagement sessions?

Email or call to find out how we can help.