The Access Agency

About Us

Our Vision

The unique character of every place, made available to the unique abilities of every body.

Our Mission

To facilitate excellence in inclusive and accessible experiences by providing:

  • destinations with the knowledge to deliver and innovate, and
  • visitors with the ability to plan and visit with confidence.


experience of disability. CEO Ryan is a wheelchair user dedicated to making change.


Access Consultants and members of Access Consultants Association (ACA).


specialists. We’re dedicated to the Visitor Economy. (2023 Judge for Victorian Tourism Awards, Member of ENAT & VTIC)


proven track record delivering access audits, visitor materials and awareness.

About Ryan

Founder and Chief Access Officer, Ryan Smith leads The Access Agency and consults on accessible and inclusive tourism. He is a qualified Access Consultant (Dip. ACA793), has a degree in Design and is a widely traveled wheelchair user.

Ryan has worked with many organisations in the sector to raise the profile of accessible tourism, to build industry capacity, to deliver reporting, provide insights and guide innovative development.

He’s been part of in-person events at Tourism Australia’s Destination Australia, Accessible Inclusive Tourism Conference Asia Pacific (AITCAP), Melbourne University, MPavillion and he conducts sessions with many industry organisations, regions and government including Visit Victoria’s Marketing Excellence Program, Red Cross Australia, and many more.

Ryan is the acting-Chair of a not-for-profit disability organisation, was a judge for the 2023 Victorian Tourism Awards and is an ambassador for Australian Regional Tourism (ART). He has written for Architecture Australia’s Victorian Chapter on the future of accessible hotels and been interviewed on ABC Radio and The Age newspaper.

A network of trusted experts

At The Access Agency we draw on our network of advisors and industry experts. We’re active and connected within the disability community and we work with gurus in Government Policy, Access Standards & Legislation, the Visitor Economy and Digital Customer Experience. We enjoy access to the best filmmakers, policy writers, graphic designers, tourism doyens, and project managers to ensure our world-class work is delivered to improve experiences for visitors and improve returns for organisations.

The Access Agency is a member of a number of associations including The European Network on Accessible Tourism (ENAT), Access Consultants Association (ACA), Victorian Tourism Industry Council (VITC), Victorian Tourism Awards (Judge 2023) and The Centre for Universal Design Australia (CUDA).

European Network on Accessible Tourism logo
Association of Consultants on Access Australia logo
Victorian Tourism Industry Council logo
Victorian Tourism Industry Council logo
Centre of Universal Design logo
underwater shot of Ryan in a wetsuit, mask and snorkel holding a starfish, someone out of shot holds their hand out
black and white photo camera operator, Ryan and John Kenwright from Parks Victoria
A range of people with disabilities smiling with hands in the air, Sydney Opera House in the background
Ryan smiling at the camera seated in his wheelchair
At ABC Radio studios Melbourne Ryan and presenter Alice Zaslavsky smile
Ryan at a park with outdoor gear on and off-road wheelchair tyres
Ryan smiling at the camera seated in his wheelchair
At ABC Radio studios Melbourne Ryan and presenter Alice Zaslavsky smile
Ryan at a park with outdoor gear on and off-road wheelchair tyres

Articles & Press

‘ABC Radio Interview - Accesible Tourism’ - ABC Radio Melbourne
Interview with Alice Zaslavsky on ABC Radio Melbourne ‘Saturday Breakfast’, December 2023)

‘Ryan Smith - Accessing the world by wheelchair’ - I Can’t Stand Podcast
Interview with Peta Hooke on her popular disability podcast

‘How accessible is Melbourne for people with a disability?’ - The Age
Interviewed and filmed as part of the investigative piece by journalist Jewel Topsfield.

‘The Untapped Market of Accessible Tourism’ - Input Doc Podcast
Interview with Tim Yeadon at Clyde Golden about the opportunity presented by accessible tourism.

‘Exploring Egypt with Ryan Smith’ - The Accessible Travel Talk Show 2020
Interview with Wheelchair Travel founder John Morris.

‘Hitting the Town’ - Inform Magazine, Autumn 2019
Article written about travelling with a disability that includes tips in planning and the transformative effect of travel.

‘Good Access is Good Business’ - Yarra News, March 2019
Interviewed as part of an accessibility article for local government magazine, Yarra News

‘The value of improved accessibility to beaches’ - 2019 Victorian Marine & Coastal Forum, Department of Environment, Land, Water and Planning
Co-presented on the broad benefits of beach access with Bert Parker from the Disabled Divers Association.

‘The Power of Accessibility’ - Australian Red Cross
Co-presented with Rocca Salcedo on the importance of accessibility to the staff at Australian Red Cross. Conducted with Speakers Bank.

YMCA & Parks Vic - Access Weekend Interview
Interview as part of a promotion for YMCA and Parks Victoria.

Human Rights Arts and Film Festival - Ambassador
Ambassador for Australia’s Human Rights Arts and Film Festival.

Freewheel Weekends

Freewheel Weekends (FWW) is a website, a vlog, travel guide and directory for travellers with reduced mobility.

It began in 2017, when I took a year off after finishing at a large tech company. The idea started as a way of recording new experiences and grew into a magazine for people with reduced mobility. It includes a directory covering some of Melbourne’s best accessible experiences – from restaurants to museums and galleries.

Further abroad there are video guides to The Pyramid of Giza, from Jerusalem’s Old City from New Zealand’s Bay of Islands and more. There’re also first-hand accounts of trying new stuff – like indoor climbing or sled hockey.

Deciding to be editorially independent and not beholden to advertisers meant self-funding, but it also meant creative control. The content proved valuable and visitors grew month on month. It’s still updated, however infrequently – though much of the content remains relevant and, we hope, useful in providing information and maybe some inspiration to travel and explore.

…a Masterclass for every tourism business

Attendee at 'Marketing Accessibility' at AITCAP (Accessible Inclusive Conference)
silhouette of a family cross a large underground aquarium. There are two small girls and a wheelchair user touching the glass as a seal swims quickly past. Hundreds of tiny bubbles string behind from its mouth.

See how better access can improve your business

Reach out and we’ll schedule a chat