The Access Agency

Access and inclusion for the visitor economy.

Understand and improve your accessibility, provide great information and confidently welcome more visitors.

What is Accessible Tourism?

Universal access in travel and hospitality means no one gets left behind – creating better visitor experiences and boosting revenue. It’s tourism for all and access for everyone.

Our work

We make places easier to visit. By undertaking access audits, providing tailored access materials and building capacity - everyone can feel they belong, participcate and contribute.


We’re specialists in tourism, delivering a range of services across the country – from audits and appraisals, to strategy & training. We make positive change; through collaborative processes, recognised expertise, and lived experience.

Clients we’ve delivered with

Visit Victoria logo
Parks Victoria logo
Tourism Mid West logo
Tourism North East Logo
City of Gold Coast logo
City of Melbourne logo
Mornington Peninsuls Shire Logo
Get Skilled Access logo
Sovereign-Hill logo
About Us

About Us

Ryan Smith is a qualified access consultant, a wheelchair user and a member of the Access Consultants Association (ACA). He has 20+ years working in strategic design and is an award-winning communications specialist. He’s also a judge for the 2023 Victorian Tourism Awards. He leads The Access Agency and is an expert in Accessible and Inclusive Tourism.

Expert guidance, visitor materials and access consulting.

Let’s talk about reaching this $10B visitor group.